Asli (Demet Ozdemir) is a 28-year-old fashion designer. She is successful and the face of a big fashion brand. She could be the poster girl for young, rich, and prosperous city girls. Besides her professional career, she has a hobby that she practices with a similar passion: blogging. She runs a blog on love and relationships called "Love Tactics." She often shares advice and tactics on dating and relationships. Even her friends always go to her when there is a relationship problem. Asli is a self-proclaimed love expert, but here comes the real deal: she has never been in love herself. When one of her followers asks her if she has ever applied her love tactics to her own love life, she is intrigued. She realizes she has never done that, and her friends challenge her to make a guy fall in love with her using the tactics. Ambitious Asli accepts the challenge and informs her followers (such as Cansu (Deniz Baydar)) as well.Kerem (Sukru Ozyildiz) is a 30-year-old advertising expert and a playboy. He is known to have one-night-stands with girls and never see them again. His friends can never imagine him falling in love with someone or someone falling for him. Kerem is too disinterested to do that. He has very prejudiced views on how to woo a woman, much like Asli has about men. When a project that he has worked hard on gets assigned to his coworker and friend, Tuna (Atakan Celik), his friend makes a bet and promises to give him his project back if he can make a girl fall in love with him. Kerem accepts the challenge because of his macho personality, which he believes can never fail to win over a woman. Two self-proclaimed love experts are about to cross paths to create a fake love story.Asli and Kerem are attending the same party and are looking for a target. While Asli and her friends are looking for an easy target, they see Kerem checking Asli out. Kerem's friends (Tuna and Emir (Dogukan Polat)) have chosen Asli for him to woo and make her fall in love with him. Their game of love tactics starts with Kerem casually flirting with Asli and her calling every move of his cliche. Tuna falls for Cansu at the party. Their next move is a planned coincidence (via Tuna and Cansu). Though their planned coincidence fails (Asli boss asks him to stay back for work), an absolute coincidence makes them meet again. Asli's agency and Kerem's agency are both pitching for the Servet (Ozgur Ozan) account.They meet while leaving the Servet event in a cab (it was raining, and it was the only cab) and have dinner together. Kerem uses his tried and proven tactics to impress Asli, but she knows them too well (expensive dinner by an ocean side restaurant, paying a cellist to impress Asli) and makes fun of him for using them on her. Asli starts blogging and says that even though she hates him, she will keep her promise of making him fall in love with her. Asli had left her jacket in the cab, so Kerem would come by to return it, but Kerem sees through this and couriers it back instead. They both wait for the other to call. The coincidences don't stop (Mr Servet invites both companies to Cappadocia, and they send Asli and Kerem respectively). Turns out Servet was interested in Asli (he bought Asli's company and made Meltem her new boss) and his daughter Meltem (Yasemin Yazici) was interested in Kerem, and so Servet had both of them flown to Cappadocia. Meltem wants to have sex with Kerem, but she is very clingy and Kerem tells her that a horse kicked him in the nuts, and he can't. He is impotent for life. The next night Servet is very frisky with Asli and Kerem intervenes to get Servet and Meltem drunk. The duo escapes. they end up going to Kerem's childhood home in Cappadocia. Asli sees a different side of Kerem in his hometown than what she has seen as a city playboy. He has genuine relationships with people he loves there. She also gets to know the tragic story of losing his parents. Kerem's mom left him and his father when he was quite young, and soon after, his father also passed away, leaving him on his own. Kerem lacked the presence of love in his life while growing up. His mom didn't come for him even after his father passed away, and he still holds a pitiful grudge against her for that.Asli realizes that she is too judgmental of Kerem. She saw him through the glasses of stereotypical bias. Unknowingly, she is breaking away from her own beliefs. Kerem is making her change the way she looks at guys. For Kerem, it is the first time he has shared his very personal life with a girl. After realizing how invested they have gotten in each other in a short span of time, they hold back from making a move. As they get to know each other more, they have started to feel something they haven't felt before. They don't understand that feeling. Maybe they are falling in love. Their task was to make the other fall in love rather than for themselves.After their trip back from Cappadocia, it is now time to make the final move. Asli has been keeping her blog followers updated with everything and has been using the pseudonym "Mr. K" for Kerem, and with a stroke of luck, the mysterious Mr. K starts trending on the internet. Their story gets viral, and everyone is waiting to see if he will fall in love with Asli. Kerem, however, has no idea about it. He calls Asli for dinner at his place. After dinner, what was supposed to be a lovemaking session ends up becoming a deep talk session, which brings them closer than before. This time, they understand that they have fallen in love.Kerem has accepted that he has fallen in love and confesses it to his friends. On the other hand, Asli is still confused and, while talking with friends, finds out that Kerem is the one who ghosted her friend after a one-night stand. This gives her a reason to back off from her feelings of affection. In the heat of the moment, she humiliates Kerem, on social media (by posting his love confession live on her blog) and rejects his love confession. Asli is a prime example of social media controlling one's life. She denied her real feelings because she didn't want her "Love Guru" image to be hampered. For that, she ruined not only her but Kerem's life as well.Asli gets fired by her boss Meltem, who is also Kerem's one-sided love. Kerem has to hide his face everywhere he goes because of the incident. Yet, he agrees to go with Asli's boss to London on the condition of getting Asli her job back. Asli closes down her blog and, like a cliched and stereotypical love story, which Asli never wanted, she tries to stop Kerem from leaving. After a lot of trouble is caused, Asli and Kerem finally get together.